Mr Mohamad Salihuddin Ahmad, former Chief Executive Officer of AmMetLife Takaful Bhd, has twenty four years of experience in the insurance industry and his experience has taken him through the whole cycle of Life and General insurance covering both retail and corporate businesses, and marketing and operations of various distribution channels covering agency, banca assurance, branch and corporate intermediaries.
He was the Executive Vice-President of Marketing & Sales Support Division for Mayban Fortis Holdings Berhad until December 2005 before he was promoted as the Chief Executive Officer of Malaysia National Insurance Berhad (MNI), after which he decided to take up the challenge to spearhead the new Takaful setup, Prudential BSN Takaful Berhad (PruBSN) in June 2006. PruBSN is the number one Takaful New Family Business Operator in Malaysia.
In September 2009, Mr Mohamad Salihudin left PruBSN to join Great Eastern Group to spearhead another challenging task of establishing Great Eastern’s Takaful strategy both in Malaysia and regionally.
Under his leadership, Great Eastern managed to secure one the four Takaful licenses issued by Bank Negara Malaysia on 1 September 2010 and was the first to launch on 10 December 2010.